Are your customers buying tomatoes or the promise of health? Are they ordering cupcakes or a childhood memory? Do they want a sports car or a new identity?
At the Friedman Strategy Group, we fuse psychological insight with qualitative and quantitative research to identify the real drivers behind people’s decisions. We conduct research strategically, uncovering your strengths and exposing your competitors’ weaknesses. We identify unique words and phrases that connect your audience to your brand. And we find key messages that resonate and persuade the people you care about.
Smarter insights. More strategic thinking. It’s why you do research in the first place.