We love listening to people and hearing the way they think. Our unique interviewing techniques allow us to dig beneath the surface and find the meaning behind the words.
While qualitative data can teach us about people’s personal experiences, there is no substitute for large samples. Crunching numbers is a passion, especially when it allows us to test strategies for moving the needle.
It’s one thing to measure what people think. It’s another to capture what they actually do. We build studies that assess people’s behavior and design interventions that alter their habits, decisions and beliefs.
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